SEO Terms & Definitions... 301 Redirect - Method of redirecting an old webpage to a new location. More simply, to display another web page for the web address that you are trying to visit. 301 implies that the move is permanent (as opposed to temporary, etc.) Affiliate Marketing - A marketing program in which an advertiser...

What is Anchor text... The Anchor text or link label is the visible, clickable text in a hyperlink. The words contained in the Anchor text can determine the ranking that the page will receive by search engines. Anchor text usually gives the user relevant descriptive or contextual information about the content of the link’s...

A Compatible E-Commerce Solution for You... A Compatible E-Commerce Solution for Your SEO Campaign The most ambitious Internet retailers, hoping to emulate the style and online influence of Amazon.com and other recognized brands, tend to aim for sprawling electronic retail websites that may look pretty but accomplish little else. If all the push...

Links and More SEO Tips for Beginners... Welcome to the second part of a two-part article that strives to give an overview of search engine optimization for beginners. In the previous article, we explained the limitations of search engine spiders, the importance of good content and frequent updates, and how to use keywords. In this article,...

Building Search Engine Tag Trails... With so much of the success of your web site out of your hands and at the whim or the search engines and your site visitors, wouldn’t you like a way to tell them both that your site is relevant to their interests? This article explains how to use a basic tool for that purpose. It has the lovely...

Google Ad Planner Review... If you’ve ever wanted some serious help with planning your online display ads, cheer up; it’s a complicated process, so you’re not alone. In fact, Google anticipated your needs when it introduced its Ad Planner in late June 2008. This article thoroughly reviews the tool so you can...